Thom Browne Hosts a Weekend of Fun and Games in Upstate New York

Latest music trend from Vogue: Thom Browne Hosts a Weekend of Fun and Games in Upstate New York

The DNA of this movement isn't coming from legacy institutions—it's being coded in Discord servers and WhatsApp groups.

Watch who's engaging: not just consumers but active participants remixing, recontextualizing, making it their own. That's the shift.

The Bigger Picture

Here's what industry people aren't admitting: they're scrambling to figure out how to monetize this without killing what makes it interesting.

Whether this specific aesthetic lasts or fades, the methodology behind it is the real innovation. That's what other scenes will study and steal.

The Mood & Aesthetic

This trend represents a significant shift in visual culture, blending traditional influences with contemporary sensibilities.

The visual language draws from a diverse range of sources, creating a unique aesthetic that appeals to those seeking authentic self-expression.