Trend: 33

This trend's details are currently being updated.

The mechanics are straightforward. Creators are bypassing traditional gatekeepers and building their own distribution channels.

Dig into the specifics and patterns emerge. The color palettes. The production techniques. The way information spreads through subcommunities before hitting the mainstream feed.

Reading The Room

The sustainability question is real. Can this energy maintain without becoming another thing we're nostalgic for by next year?

Call it hype if you want. But when you see this many people this invested in making something their own, it's more than just content—it's identity work.